To paraphrase JFK...

Christopher Mines [Posted by Christopher Mines]

"Don't ask what green can do for IT; ask what IT can do for green."

That's our manifesto for vendors as they survey the opportunity landscape created by the increasing importance of sustainability in corporate strategy and branding.

See our summary and map of the "IT for green" opportunity landscape here.

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How Will Green IT Evolve? In Short, From 1.0 To 2.0

DougwashburnIn many of my recent conversations with CIOs and IT infrastructure and ops professionals, I’m noticing an increasing interest in understanding how green IT will evolve.

Why do IT leaders want this vision? In the short-term, IT leaders want to ensure they’re not missing out any easy opportunities for savings they haven’t thought of yet. And over the long-term, IT leaders developing their green IT strategies want to strive for a broad scope of projects that reduce the environmental impacts — and of course costs — within and outside of IT.

Forrester expects green IT to evolve from 1.0 (“green for IT") to 2.0 (“IT for green"). 1.0 is about reducing the environmental impacts of owning, operating and disposing of IT assets; 2.0 is about using technology to enable greener business practices. My recent “TechRadar™ For I&O Professionals: Green IT 1.0 Technologies, Q2 2009” discusses 1.0 technologies in depth (InfoWorld offers a great recap of the seven technologies that we believe are poised for the most success). And a framework with examples of green IT 2.0 in action can be found in my “The Rise Of The Green Enterprise: A Primer For IT Leadership's Involvement.”

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