Fresh Cooked Spaghetti: Does our latest research stick?

I really got into cooking when my mom showed me tricks like throwing a strand of cooking spaghetti against the wall.  If it stuck it was done, and better yet, al dente, or just right.  So each month I do the same with the Tech Industry First Look newsletter and today is the day for July. What I want to know is does it stick? You are welcome to have a taste at Technology Industry First Looks  then comment back here if you like, or e mail me at bholmes@forrester.com

Some of the highlights if you don’t have time for any of that include:

We see the PaaS market growing to some $15b by 2016 driven by a combination of direct buys, ISV on PaaS and PaaS from outsourcing providers. Are we high, low, or in the ballbark?
We expect Canadian and Latin American IT markets to be hit harder than the US in 2009 and to recover slower in 2010 as well.  Anyone in either market beg to differ?
Early adopters of Unified Communication tell us they are not getting the benefits they expected for their internal stakeholders.  What are they missing?
Frank Gillett, one of our luminary analysts, sees Personal Clouds in all our futures, really a web-based infrastructure for personal computing.  Do you agree?
 
Oh yea, we are always open to new ideas for future research, so since you have discovered this blog, and you’re apparently interested in strategy for tech vendors, what would like to see us throwing against the wall next month?

Thanks, Brad Holmes

A Persona By Any Other Name...

VidyaDrego_small [Posted by Vidya Drego]

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Media Meltdown: The Forecast

Davidcard[Posted by David Card]

follow me at davidcard

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Plastic Logic + AT&T: Cellular Network Is Table Stakes To Compete With Kindle

At 8am this morning Plastic Logic announced that it will be partnering with AT&T to provide wireless 3G connectivity on its eReader device, expected out in Q1 2010. This announcement follows the news of Barnes & Noble's partnership with the device-maker.

No doubt, having big brands like B&N and AT&T on its partnership roster helps Plastic Logic establish credibility in a market where it is an unknown, competing against mammoths like Amazon and Sony. And the announcements help inspire confidence that the device will actually get to market--an assumption that can't be taken for granted given the pre-launch financial failure of other eReader competitors like Polymer Vision.

We think cellular connectivity--not just wifi, which isn't available everywhere--is table-stakes for Plastic Logic (and Barnes & Noble) to have any hope of competing with Amazon. Consumers value the seamless connectivity of the Kindle's Whispernet service, which lets them download a book in 60 seconds using Sprint's network. Especially since Plastic Logic will be focused on newspapers (USA Today and The Financial Times are also partners), having the device be able to connect and refresh content anytime, anywhere, will be crucial for its success.

What we still don't know: the financial terms of the deal. Will it be a wholesale model with a per-user monthly fee, like Sprint's arrangement with Amazon? Or will consumers be charged directly for a monthly data plan, like AT&T does for Apple iPhones? Will AT&T get a cut of every transaction, or just a per-user fee?

What we do know is that the big remaining competitor in the US mobile market, Verizon/Vodafone, won't be able to sit this one out. Our prediction: We'll see them partner up with Sony, First Paper, or both, before the end of the year.

Yahoo's New HomePage Integrates Applications --and Dabbles with Social

Summary: Yahoo's new homepage is more like a feedreader and application platform for users to do more without leaving Yahoo.com. It's a much needed update as Yahoo keeps up with the modern web, but think of it as evolution --not a revolution.

Last week, a handful of Forrester analysts were briefed and given a demo of Yahoo's much needed homepage redesign --here are my observations from the demo and conversation.


Outdated Yahoo.com in need of redesign

The old version of Yahoo is in serious need of a refresher as the main page navigation hampers users with two sections of tabs with even more content and links. For the most part, the content not as personalized, and no integration of social. Perhaps the biggest missed opportunity is the page is designed for people to click through --using it as a pass through only.

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Media Agencies Want to be Media Technology Companies

Last week I was treated to sit in on a major agency pow-wow hosted by The Advertising Club and sponsored by ad exchange ADSDAQ, to address the latest trend in media buying science: Agency Demand Platforms. Each of the four major holding companies, represented by WPP's MediaCom, Omnicom Digital, Publicis' VivaKi and IPG's Cadreon – sent a senior representative from their media business to talk about the move into managing online buys through the construction of demand management platforms to manage online display inventory. The panel was hosted by none other than “the Wenda” who examined the issue of Art vs.

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Getting customers to cut you some slack

Jon-Browne

[Posted by Jonathan Browne]

I'm embarrassed to see that we haven't updated our blog in three weeks. I guess it's a time of year when it's hard to stay on top of some things. I found myself exhausted at the end of June. (In addition to my trip to NYC for the CXP forum, I also had to do some business travel in Europe). Perhaps you've been feeling the same way? At the start of July, I took a holiday. It was sorely needed.

I visited Lisbon, which, it turns out, is a very beautiful city with great food and wine. As with all travel, the trip gave me a lot of experiences to think about, including a couple of incidents when I needed to ask people to fix things that had "gone wrong":

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Do you have a touch-friendly web site?

Met with an interesting company yesterday - Taptu. They offer a mobile search service/technology. They recently launched their iPhone application. They are in the process of indexing "touch-friendly" media. They estimate that there are about 40,000 touch-friendly web sites of which they have indexed more than 3 million pages with a goal much higher than this for the end of the year. They estimate that about 30% of the top 100 web sites as measured by traffic are touch-friendly. It is an interesting idea given the number of touch-screen mobile devices being sold today. Is your web site touch friendly? mobile friendly?

Polymer Vision: An eReader Manufacturer Bankrupt, No Surprise

A little birdie told me several weeks ago that Polymer Vision, maker of the "rollable" pocket-size Readius, would be filing for bankruptcy, and lo and behold, they did, as reported on July 15 by the Hampshire Chronicle, the local paper of Millbrook, England, where the company was based. The story has since been picked up by Engadget, and here's our two cents.

First, a bit of background: Royal Philips Electronics was one of the early investors in E Ink, which makes the displays for nearly all eReaders on the market today. Deciding that eReaders were not a core business focus, in 2005 Philips spun off iRex Technologies, a company that has since seen modest success with its B2B sales model for eReaders, and spun off Polymer Vision in 2006. Polymer Vision was planning to manufacture its own displays, and use an ODM in Asia for the device manufacturing, with the goal of dominating a new market for pocket-sized eReaders.

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Truths And Myths About Open Source eCommerce Solutions: What The eBusiness Leader Needs To Know Now

Bkw_small_headshot by Brian Walker

Open source eCommerce solutions are increasingly on the radar of eBusiness professionals interested in, and in need of, eCommerce platform technology. There are many drivers behind this interest — from the obvious ones of lower costs, to the desire for independence from vendors and increased resource flexibility. While in the past open source eCommerce solutions were often seen as appropriate for very small businesses, I know many industry observers will agree that in the last year, the buzz around open source eCommerce solutions like those from Magento, Apache OFBiz, and OXID eShop has really picked up steam.

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