If you are like most marketers I talk to, you are probably trying to find a reliable way to measure the effects of your social marketing efforts. One of the tactics I typically recommend is to use a listening platform to understand and benchmark the scope and quality of conversations happening around your brand. In Razorfish's recent publication "Fluent"they along with TNS Cymfony introduce a formula that really captures the value of listening platforms for measuring social media. They call it a "SocialInfluence Measurement" or SIM score, and it works like this:
1. Calculate the number of positive, negative, and neutral conversations happening for your brand
2. Use the formula (Positive + Neutral - Negative)/ Total brand conversations
3. Calculate the number of positive, negative, and neutral conversations happening for your industry
4. Use the formula (Positive + Neutral - Negative)/ Total industry conversations
Wow, once you get into this blogging thing, it's hard to stop...
I am a fan of Travel Weekly, a truly comprehensive travel industry publication. I've been reading Travel Weekly for the million or so years I've been in the travel industry and am sincerely impressed with how its editor, Arnie Weissman, continues to take the publication in new and exciting directions.
I bought Chris Andersen's book "Free" and read it cover to cover. This is notable, I think, both for the buying and the reading. First the buying: I bought it hardcover, at my local bookstore, for $26.95 plus tax (I'm sure my friends at Hyperion are pleased). It was available cheaper on Amazon, but I couldn't wait for it; it was available for Kindle ($9.99, previously free); Sony eBookstore ($11.99, or you can get a "bundle" with The Long Tail, for the same price, and I don't see why you wouldn't); it wasn't yet available for the Cool-er Reader on coolerbooks.com.
Julie is currently employed by Forrester Research where she is a Vice President and Principal Analyst. Her area of expertise lies primarily in telecommunications and consumer mobility more specifically. She is leveraging this expertise along with her experience in management consulting and engineering to guide clients in the development, evaluation and execution of their mobile strategies. As cell phones evolve into the most ubiquitous device owned and used by consumers, consumer product and services companies will find engaging with their customers on these devices increasingly important. Julie's research and analysis have been widely cited in publications including the Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, The Onion and on PBS, NBC, and CBS.
Julie joined Forrester in July 2008 when they acquired JupiterResearch. Julie's experience in the telecommunications industry dates back 20 years with her first internship as a microwave circuit engineering intern at COMSAT Laboratories. She has since split her time as an engineer, management consultant, and analyst between Germany and the United States. Prior to joining JupiterResearch, Julie worked as a management consultant at Booz Allen & Hamilton where she worked with both automotive and telecommunications clients to drive product portfolio investment decisions, sourcing strategies, and broader strategic and business plan development. She also worked in business development for a wireless startup in San Francisco.
Julie holds a B.S.E.E. and a master of science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.
Today Sony announced that its public domain offerings from Google in its eBook store has reached 1 million volumes. That's a lot of eBooks. For context, the Library of Congress has 32 million books and is the world's largest library; Harvard's collection is 5th largest at 15 million books. (Thanks, Wikipedia.) So we're merrily trucking along at digitizing the world's collection of books.
Hardly a week goes by without a press article or conference reporting how ubiquitous mobile payment services and their adoption are in Japan. Forrester decided to put some figures on the so-called Japanese mass-market reality and to understand why Japan is the declared leader in mobile contactless payment services. What lessons can others learn from the Japanese market and to what extent do they apply to Europe?
There are several reasons why Japan is ahead of the curve among which the role of Felica Networks in the value chain and the scale merchants could benefit from (Sony and DoCoMo invested several dozens of million euros to make sure that retailers and points of sale had the technology to read the chipsets embedded in mobile devices), the loosening of Japan's financial regulations (making it possible for non-banks to become financial services players), operators' role in paving the way for mass market adoption of mobile Internet and higher usage of mobile services (fostering the natural expansion of mobile payments).
Despite this, reality is that the mobile contactless market in Japan is only reaching critical mass, not mass-market adoption. In Europe, conditions differ quite a lot and even if Near-Field Technology is likely to play a key role in the future, the technology is only entering the pre-commercial era.