Media Meltdown: The Forecast

Davidcard[Posted by David Card]

follow me at davidcard

Read more

Media Agencies Want to be Media Technology Companies

Last week I was treated to sit in on a major agency pow-wow hosted by The Advertising Club and sponsored by ad exchange ADSDAQ, to address the latest trend in media buying science: Agency Demand Platforms. Each of the four major holding companies, represented by WPP's MediaCom, Omnicom Digital, Publicis' VivaKi and IPG's Cadreon – sent a senior representative from their media business to talk about the move into managing online buys through the construction of demand management platforms to manage online display inventory. The panel was hosted by none other than “the Wenda” who examined the issue of Art vs.

Read more

A New Voice With a Ring of Familiarity

Mypictr_100x100 This is my first blog post as a Principal Analyst at Forrester, but not my first time writing for the company. When I left Forrester in 2002, blogs were just getting on the radar, Facebook was still based in Cambridge (and you needed a .edu email) and Interactive Marketing, eCommerce and Broadband were dirty words as the Internet Economy was in mid-January of a nuclear winter. My cell phone at the time was a pre-RAZR with limited internet access, and Apple had not yet introduced OSX. They were grim times.

Read more

Michael Jackson Memorial Service First Take

Davidcard[Posted by David Card]

follow me at davidcard

If you're reading this in realtime, you really should tune in for a few minutes. This is big like Princess Di or OJ or Obama.

A couple of observations on the media phenomenon:

Read more

Categories:

Happy 233rd

Davidcard[Posted by David Card]

follow me at davidcard

This year’s patriotic plug. Since I haven’t read anything appropriate recently, it’s an oldie but goodie. Even if Abe was no Virginian.

Happy Fourth. Throw another burger on the grill for me.

Read more

Categories: