What Makes A Standard?

John Lovett [Posted by John Lovett]

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Is Neuromarketing On Your Roadmap?

John Lovett [Posted by John Lovett]

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Customer Intelligence Professionals Hold The Keys To Customer Management Success

William Band [Posted by William Band]

Hello, my name is Bill Band and I am Principal Analyst here at Forrester serving Business Process & Applications Professionals. The focus of my research is on the underlying technologies that support customer-facing business processes (a.k.a. "CRM"). To make the savvy investment decisions, customer intelligence professionals, need to know which solutions have the strongest track record for delivering results. I just surveyed 286 companies to understand which customer management processes and supporting technologies are most critical to success.

Here’s a sneak peek of my findings:

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Forrester Wave™ [Web Analytics]: Just the Facts Please

John Lovett [Posted by John Lovett]

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Boy, does Customer Intelligence resonate!

Dave Frankland [Posted by Dave Frankland]

One of my favorite elements of being an analyst is the time we spend helping marketers that are grappling with a key challenge within their firm. Since we launched the Customer Intelligence role last week, I’ve been spending a few minutes in most client inquiries and interactions explaining the shift in our research focus. The response, quite frankly, has been phenomenal.

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Launching Coverage Of Marketing Measurement

Julie Katz [Posted by Julie Katz]

The beginning of our new Customer Intelligence role is also the beginning of a new coverage area for me: marketing measurement.

 

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Gaining Wisdom From Customer Intelligence

John Lovett [Posted by John Lovett]

Wikipedia defines Customer Intelligence as the process of gathering and analyzing information regarding customers; their details and their activities; in order to build deeper and more effective customer relationships and improve strategic decision making. 

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