... is one of the fundamental questions we ask in our strategy & global trends 2009 online survey.
With this survey we want to get a better understanding on how you as vendor strategist have set or shaped the corporate framework of your software, hardware, services, or telecommunications company -- for today, and for the next 3-5 years. Is your strategy more centered around your company and products or around your customers and what is your internal approach to strategy -- top down or bottom up?
In addition, we ask how shorter- and longer-term trends across economic cycle dynamics, globalization patterns, technology adoption, and corporate responsibility is affecting your business.
I have just returned from the Annual International Nortel Networks Users Association (INNUA) Meeting in Pittsburgh, PA. At the event, I was again struck by the loyalty of the Nortel customer base. There were 1,500 some in attendance. I saw Nortel customers and partners who hailed from Boston to San Francisco and as far away as Denmark, India, and Brazil. Nortel had a group of nearly 250 partners from the Carribean and Latin America in town for training as well. Attendance was down considerably (nearly cut in half) compared to last year, but those who were in attendance were serious – considering their options and Nortel’s future. While Nortel compared their history to Pittsburgh’s – a gritty town with staying power that has reinvented itself for the new economy – customers really wanted to know about the future. Nortel preferred to focus on comparisons to the six time World Champion Pittsburgh Steelers – customers wanted to compare then to the Pittsburgh Penguins wondering whether they could pull off one more win to take the Cup.
Most aficianados of social media emphasize the customer-facing applications of these technologies. By now, we've all heard interesting stories about how Marketing used blogs to get the message out, Sales used forum postings to help qualify leads, and Support used Twitter to respond to users wrestling with technical problems.
Exciting, new-frontierish stuff, to be sure, but you hear far less about Development's social media strategy. What about the "inbound" applications of social media?
That question was my inspiration for what turned into a three-part series on "inbound social media." The first research document appeared today (Forrester subscription required to read the whole enchilada). The second and third parts are coming shortly.
A lot of development teams are skeptical about their company's investment in social media. Frankly, they don't see what's in it for them. Worse, it threatens to be a distraction from their mission to execute, execute, execute.
I’ve been doing a lot of research into
the consumer security market lately, and with it the rise of consumer security freeware (AVG, etc). One of the interesting findings is that those who use security freeware are not primarily motivated by price. In fact, price is less of an influence on their selection than it is for the consumers who use paid security products.
You all wear IT security hats during the
day. But if you’re like me, that hat never gets completely removed when outside
of work either: you protect your computers at home, and you also help protect those
of your family members, your friends, and the occasional neighbor or two. Indeed, when it comes to computer security, you’re
likely a savvy consumer shopper and a strong influencer of other people's purchases. So if you use free
consumer security software, considered using, or used it and switched back to
pay versions, take a look at my new post on the security freeware trend.
I’d love to hear your thoughts on this.
Lately, I’ve been delving quite a bit into the consumer
security market. This is perhaps the biggest change in my security coverage as
I moved to focus on vendor-oriented research. Forrester doesn’t have consumer
clients, so our coverage of consumer security in the past has been less then rigorous,
except in cases where our IT clients raise issues in areas like B2C/G2C online
security (phishing, risk based authentication, fraud and identity theft, etc.)
A major source of anxiety for the consumer
security vendors is freeware. Companies like AVG, ALWIL (Avast!), Avira, and
others offer antivirus for free, with Microsoft hitting the market soon with
its new service code-named Morro. But it’s more than just AV: with free antispyware,
free personal firewall, free HIDS and so
on, the big consumer security vendors have a right to be concerned. Take Symantec,
where 30% of its revenues and 45% of its income comes from its consumer
security division. Symantec and others – such as McAfee, Trend, and even Tier 2 players like Kaspersky – have revenue streams to protect in their consumer security products.
Ed Yoozer is the measure of all technology design. But have you ever really had a chance to get to know him? We fill that gap in this week's podcast. (Be sure to stick around for Yoozer's views on social media.) Plus, a short review of a book on product requirements that demonstrates, yet again, where good intentions can lead.
Click here for the link to the podcast on The Heretech blog.
...represents a real opportunity for M&A services providers. While conducting my research into the M&A and broader corporate strategy services space, I observed that business intelligence and performance management (BI&PM) programs are still very high on the executive agenda. Increased investment in analytic capabilities, as well as moves to becoming more sophisticated and transparent, will lead to the end of the highly diversified organization. Why? With these new capabilities companies will have a better picture of their portfolio and will be able to more wisely invest/divest into core/non-core-related assets. In the next 4-5 years we will see -- induced/accelerated by the recession -- that companies will move closer again to their core business, and not only for cost reasons. Hence BI&PM will fuel M&A activity and also lead to better M&As. I am postulating that there is a positive correlation between "analytic maturity " and " M&A maturity".