[Posted by Liz Boehm]

Being the CXP analyst who focuses on the needs of seniors, I get a lot of questions about accessibility.  And I'll admit I can see the connection.  Among the other issues that most people face as they get older are decreasing eyesight and hearing.  But most seniors don't consider themselves disabled.  They find ways to work around their failing eyesight and less acute hearing (we've all seen -- or been -- the guy holding the menu at arm's length in the dim restaurant lighting).  But seniors won't bother to find a work-around if the technology in question doesn't tempt them with a strong enough value proposition to squint through the small font or risk a misclick.  And I don't mean a value proposition that a company wants to sell; I mean one that the senior wants to buy.  Because the senior will have to pay for it -- if not with money, then with the time it takes to learn how to use your solution.