Posted by Shar VanBoskirk on June 8, 2009
[Posted by Shar VanBoskirk]
Forrester's "Interactive Marketing Channels To Watch, 2009" -- our annual look at actual interactive channel adoption compared to hype -- went live on Friday. A few of the study's key takeaways:
*Few marketers experiment with emerging media with the exception of social media applications. They stick with email and search and are waiting for a better economy to embrace online video and mobile marketing.