Google is a remarkable company. Need proof? Just consider how reliant we are on Google Maps to find our way around the world. That didn't happen by accident. It happened because Google empowered a couple of brothers, Lars and Jens Rasmussen, to open up the developer APIs to the mapping engine.
These same two brothers announced yesterday at Google I/O developer conference a new technology for communication and collaboration. This new collaboration engine unites email, instant messaging, blogs, wikis into a single hosted conversation. Check out the demo here and the announcement here.
These conversations or "Waves" take place inside Safari, Firefox, or Chrome and look like email on steroids. (Lars said that they took the 40-year old model of email and redesigned it for today's Web-based world.) But it's way more than that. With Google Wave, Google has:
Opened a new path to reinvent how we collaborate. You have to see it to understand, but why would you need four products when one Wave will do? It's a new conversational metaphor that will also easily support document-based collaboration.
Put the code base into open source to attract investment. Google will attract the best and brightest developers and development with this move.
IT Forum EMEA 2009 is running next week from 3-5 June at the Maritim Hotel in Berlin, and we're looking forward to a strong turnout to learn more about "redefining IT's value to the enterprise".
In addition to our keynotes and role-focused track sessions, we'll be featuring Tech Innovation Demonstrations to specifically address Forrester's offerings in specific coverage areas. The following Tech Innovation Demonstrations will be held in the Forrester Booth in the Tech Showcase:
On May 18, the night before Forrester’s IT Forum, Forrester will be hosting a Las Vegas Tweetup. Tweetups are low-key social events where Twitterers can network and meet the people they tweet with. Anyone can attend; it is an informal atmosphere that allows casual conversations.
This Tweetup is for anyone who's attending the Forum or lives in the Las Vegas area. There is no charge for attending the Tweetup, so come meet and mingle with a few members from The Social Media Club of Vegas, @rwang0, @coreymathews, @lizherbert, @pleclare, @akarlin, @forrester, and others.
Forrester’s IT Forum Tech Innovation Demonstrations are your first glimpse at new and alternative technologies that will provide solutions to your current business needs. View innovative products and services selected by Forrester analysts that will stretch the boundaries of what you’d previously thought possible. The Tech Innovation Demonstrations will be hosted in the Technology Showcase at The Palazzo Las Vegas.
Forrester Wave™ Demonstration: Content Security Wave™ Wednesday, May 20: 12:40–1:00 p.m. Thursday, May 21: 1:35–1:55 p.m. Presenters: Kyle McNabb, Chenxi Wang
Forrester TechRadar™ Demonstration: Software-as-a-Service TechRadar™ Wednesday, May 20: 6:40–7:00 p.m. Presenters: Kyle McNabb, Liz Herbert
by Tom Pohlmann Vice President, Information Technology Research
Forrester’s IT Forum 2009 is fast approaching — May 19-22 in Las Vegas. At this Event, you will learn how you and your peers can move beyond the oft-cited, overly simplistic mantra of "keep the lights on, and do it for less" to creating substantive, lasting value for the enterprise. IT analysts will examine critical issues at the intersection of business and information technology. We have great speakers this year, with keynotes from: