Microsoft's Bing Will Change The Face of Search

Sharvanboskirk [Posted by Shar VanBoskirk]

Microsoft announced today its Bing search engine, a "decision engine" that will replace live.com worldwide as of June 3.  A distant third place in the search engine game, Microsoft hopes that this engine will help it gain more searcher share by delivering results and content more relevant to how users actually search.  What makes Bing different from existing search engines?

Read more

Search Marketing Automation Will Compete With Agencies

Sharvanboskirk [Posted by Shar VanBoskirk]

In Q1 I met with an SEO automation vendor called Altruik.  Under development since 2006, Altruik launched in January and provides a technology solution to help dynamic (and static) sites get top search engine rankings.

Before Altruik, I'd had a spate of updates from search marketing automation tools (Marin Software, Kenshoo, Omniture Search Center, Coremetrics), but all focused on the paid search side.  Altruik was the first enterprise-level technology I had met dedicated to SEO.

Read more

Categories:

Interactive Budgets Are Growing At The Expense Of Offline

Sharvanboskirk [Posted by Shar VanBoskirk]

During my presentation at Forrester's Marketing Forum on April 23,  I previewed Forrester's latest forecast of interactive marketing spend.  We expect marketer spend on display media, search, email, mobile and social media to reach nearly $55 billion by 2014.

Read more