Media Meltdown: The Death of Networks?

Davidcard[Posted by David Card]

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Media Meltdown: Online CPMs to Zero?

Davidcard[Posted by David Card]

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Last week at the Marketing Forum, Forrester COO Charles Rutstein challenged a couple of us media & marketing analysts to answer the question, What happens when online CPMs get so close to zero that they make ad-supported businesses unsustainable? He drew scary charts on a napkin.

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What Does the Media Meltdown Mean for Marketers?

Davidcard[Posted by David Card]

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The Advertising Age headline reads “Future May Be Brighter, but It’s Apocalypse Now.”

 

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Innovation by Orange

Many recent innovations in the mobile space are led by new entrants such as Apple or Google. However, let's be fair with telcos. They invest significant amounts of money in R&D and have very creative staff. There has been some skepticism in the industry on selected Orange services such as Pikeo, Djinngo (ex Bubbletop) or Soundtribes where Orange was trying to "reinvent the wheel" without partnering with the right Internet players. However, these services have never been really marketed and does not prevent strategic partnerships to be signed. Orange in particular has many Orange Labs worldwide and is driving innovation.

I saw recently some interesting demos of products and services to be launched by Orange:

 

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What Happens When the Ad Money Doesn’t Go Round?