One of the biggest problems for EAs is their lack of connection to real business decision makers. Sure, architects frequently interact with business project managers in the context of an ongoing project, but they rarely work at the business strategy level discussing business models, capabilities, or market strategy. Ask yourself this question: “How much time do I spend directly interacting with someone in the business on a topic not related to an ongoing project?” DOUBLE IT!
Read business books to increase your business IQ.
Architects have deep technical skills and expend most of their discretionary time and money enhancing their already significant technical knowledge rather than branching out into developing their leadership and business acumen. Successful architects in the future must be business savvy. Don’t have the time? Think again. The average business book is less than 300 pages. Ten pages a day (about 20 minutes for most) will net 12 books a year. A quick search on Amazon.com returns just short of two million business books, see our reading list for business architects to get you started.
What will you learn? Here are just a few of things I got from reading business books:
Good to Great by Jim Collins – I learned about the hedgehog concept. Finding that one thing the organization is passionate about, can be the best in their industry at, and drives their value creation engine. This led me to change my strategy from selling EA to offering innovative EA services that my consumers really wanted.
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