I've had to put blogging on the back burner for the last week because one research document, covering how product managers can use social media (blogs, Wikis, forums, etc.) as a new source of product requirements, underwent mutation, and then mitosis. Now, it's three separate documents, each of which demands all the empirical and stylistic discipline that Forrester demands. In short, I've been busy.

However, now that two of the three documents are drafted and in the capable hands of my research director, I need to vent. The target of my ire isn't the tribble-like spawning of new documents, which at the end of the day, is the right call, and has made the author much happier with the final product.

No, what's really churning in my guts is the inevitable outcome of talking to people about product requirements, writing about how to improve them, and re-visiting the topic during the editing process.

[Posted by Shar VanBoskirk]

So I got a golden ticket to P&G's digital hack night -- a P&G party to bring together social media experts, P&G digital minds, and experienced interactive marketers to share ideas.  The event is to test the strength of digital media to try to generate $100,000 for charity.

Here's how it works: