Software AG’s Alignspace

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Our research is your research

The management here at Forrester prods us analysts regularly to keep our research agenda in line with our clients'. In that spirit, I've been on a personal campaign to hear, as directly as possible, what questions you'd like answered. You might not know what's already on our list, so it's also an opportunity to get a sneak peek at upcoming projects.

I've been contacting people who downloaded my research, as well as visiting clients in person. (Which is one reason I'm going to be in the Boston area this week.) I had a dope-slap moment this morning when I realized, duh, I should be asking through the blog, too.

So, whether you're a Forrester client or not, let me know what kind of research for product managers and product marketers you'd like to see. If you're in the Bay Area, I'd be glad to visit you in person. If not, let's talk on the phone.

Space Marines, attack!

A segment of the technology industry reaches a point where the different species of applications are well-known and well-established. As long as no new species emerge, vendors settle into a features arms race, hoping to impress potential customers an ever-increasing number of options and capabilities. Meanwhile, many customers look at their limited time, limited budgets, and limited interest levels, and wonder why on earth these vendors think that added complexity is always a good thing.

Sound familiar? It should--and perhaps not for the reasons you think. I'm actually talking about the computer gaming industry, which in many respects leads their more serious brethren among software companies. Take a moment to consider the challenges that game vendors have faced and overcome:

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