A Bad Economy Is The Right Time To Catalyze Marketing Change

Sharvanboskirk [Posted by Shar VanBoskirk]

The theme for my speech at Forrester’s marketing forum on April 23-24 in Orlando this year is that the down economy is actually the *right* time to catalyze marketing change.  Instead of hunkering down and trying just to maintain marketing status quo, my assertion is that marketers should actually take risks during the recession.

Read more

Categories: