Now that we've published my Forrester Wave for Enterprise Data Warehousing (EDW) Platforms, you'd think I can breathe easier. Far from it. No matter how carefully one words a report, there is always the potential for misunderstanding. I'm already seeing some of that surrounding the notion of what, exactly, constitutes an EDW "niche vendor."
Today we published the first Forrester Wave™ specifically focused on Enterprise Data Warehousing (EDW) Platforms. The final published report is now available on Forrester’s website to clients. Information and knowledge management (I&KM) professionals will find it a timely and actionable study of the leading EDW platform vendors: Teradata, Oracle, IBM, Microsoft, SAP, Sybase, and Netezza. I urge you to download and read it, and then engage me, the author-analyst, in inquiries and advisories to help you apply it to your EDW initiatives.
I recently read an article about how journalists are having to change, and change fast. The gist of the article (sorry but I can't remember where I read it) is that the good old days of writing on deadline and having 24 hours or 12 hours to get your story done are dead and gone. Or as Kathleen Parker recently wrote in The Washington Post "Let me be the first in the new year to declare that the mainstream media are dead" (January 2, 2009). She added "The mainstream media aren't really dead, of course. The industry has merely transmogrified, splintered into a billion little reflections of its former self. One-fifth of the world's nearly 7 billion people are now Web-capable -- all reporting, opining, interacting, twittering, digging and blogging."
The economic outlook isn't all gloom and doom. Bright spots remain in some substantial IT growth sectors--most important, in the sprawling business intelligence (BI) market.
In the past month, we've seen solid financials--in some cases, record growth and profitability numbers--from leading BI vendors, including SAP (Business Objects), IBM (Cognos), and privately held SAS Institute. Oracle and Microsoft also seem to be doing fairly well with BI-related revenues. Even vendors that only participate in BI environments as a provider of data warehousing (DW) solutions (e.g., Sybase) or data integration (DI) middleware (e.g., Informatica) are reporting outstanding financials all the way through year-end 2008. That includes the period just passed when the world economy began to spiral wildly out of control.
In 2003, customer data hub (CDI), product information management,
and master data management (MDM) vendors strived to differentiate
themselves by architectural style. Each approach had its advantages
and disadvantages. A religion about styles emerged overnight along
with a hard core following. Here's a quick recap (see Figure 1):
Figure 1. The Three Architectural Styles of Master Data Management