Sooperbowlin' 2009 IV

Davidcard[Posted by David Card]

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Angels & Demons is the second blockbuster with an ad.

Transporter throughout the ages = Audi spot. Like last year, I'm liking Audi campaign. Cool.

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Sooperbowlin' 2009 III

Davidcard[Posted by David Card]

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'zona wins the toss (12th NFC in a row) but defers choice to 2nd half; the first time this option has been available during the big game.

Hyundai's edityourown.com only barely works on my Mac-Firefox combo; fails completely on Mac-Safari. Thanks, guys. I woulda thought all the Goodby gang was on Macs....

Steelers driving.

 

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Sooperbowlin' 2009 II

Davidcard[Posted by David Card]

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GI Joe has the budget, so does Avon. McDonalds opens with a spot I thought was going to be about penny-pinching, but turns out to be a PSA. NBC Monday night shows get a mash-up. Hyundai has no shame naming Lexus, Mercedes, etc., without saying anything about bang for the buck. I appreciate the "we're classy" pitch, but I think I'd mention price in this economy.

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Sooperbowlin' 2009

Davidcard[Posted by David Card]

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Does a Universal Studios spot count as an NBC house ad? Dad sure looks like Kiefer. Hyundai Genesis - North American car of the year - brings you the Big Game. Is it that kind of year?

Note that last year I advocated for Bruce at halftime. We'll see if he lives up to the hype. But first, Faith Hill, presumably another good choice for Mainstream Mega Media.    

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Transacting Value: Payments in 2009 (A Look at the Year Ahead)

Ed Kountz [Posted by Ed Kountz]

While all good things eventually come to an end, so too do endings lead to new beginnings.

It's in that spirit that I want to welcome regular readers to my new, role-based blog within Forrester. It's good to be back, and thanks to all of you who have reached out since the migration to the new platform.

The location of my blog may have changed, but the global financial crisis continues:

--Wall Street just finished its worst January ever;

--More than 100,000 job losses were announced last week alone;

--And the week to come is worth watching, with a variety of economic reports (including consumer spending, retail sales, housing and the January employment report) all in the wings.

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