GI Joe has the budget, so does Avon. McDonalds opens with a spot I thought was going to be about penny-pinching, but turns out to be a PSA. NBC Monday night shows get a mash-up. Hyundai has no shame naming Lexus, Mercedes, etc., without saying anything about bang for the buck. I appreciate the "we're classy" pitch, but I think I'd mention price in this economy.
While all good things eventually come to an end, so too do endings lead to new beginnings.
It's in that spirit that I want to welcome regular readers to my new, role-based blog within Forrester. It's good to be back, and thanks to all of you who have reached out since the migration to the new platform.
The location of my blog may have changed, but the global financial crisis continues:
--Wall Street just finished its worst January ever;
--More than 100,000 job losses were announced last week alone;
--And the week to come is worth watching, with a variety of economic reports (including consumer spending, retail sales, housing and the January employment report) all in the wings.