I was watching 24 on Fox last night, and even though I was fast forwarding through commercials I noticed the Hulu ad from the Superbowl was on again. We'll save the discussion if brand recall works during fast forward mode for another day, and instead focus on Hulu's brand awareness campaign.
At MWC, multiple companies have launched mobile application stores that seek to build upon Apple's iPhone success (Microsoft, Nokia, Orange, mPortico, Surfkitchen, Adtonic, PocketGear and others). These join existing announced app stores (including RIM, Google Android, Palm).
These are more than simple me-too initiatives.
Mobile app stores are not new. Palm, Handango and even Nokia with their Download! service pre-date Apple. Like the iPod, Apple was a follower -- rather than first mover -- that succeeded due to terrific execution and a clear strategy and market position. Apple benefits from the ease of commercial iPhone application distribution. Developers now prosper in a virtuous circle:
Updated Tuesday, February 10 - Apologies to readers for a draft post ending up live on the site. The version below is now the correct, finished, version. Because of the publishing problem that hit me yesterday here, I posted this entry on my personal blog first. You may wish to subscribe to that blog as well although it normally has a different focus.
Today, Amazon announced a new Kindle, as the company continues its transformation from a retailer of physical goods to one that is a major digital content (music, books, video) and Internet service (e.g. S3) company.
This week sees the publication of my new report looking at online video strategies in an economic downturn. The question is - with advertisers and consumers looking to tighten their belts - should companies continue to build and develop their online video offerings? Yes they should.