Last week, Blue Coat gathered analysts in New York City for its Application Delivery Network Briefing Event to showcase its newest offerings, some of which are not yet released, and give the analyst community an update on where things stand following the company’s acquisition of Packeteer, completed in June of 2008.
Long story short? The vendors’ roadmaps have merged and it seems Blue Coat is doing a solid job of integrating the visibility and deep traffic inspection messages of the PacketShaper products with its caching, optimization, and security messages. Prior to the Packeteer acquisition, while Blue Coat offered a solid secure gateway and caching story, the true level of traffic visibility and optimization it could provide was limited.
Interesting for IT Operations and Security Professionals, the two product lines remain separate, though branding will merge in the second half of 2009. This could create either a dilemma or an opportunity for Blue Coat in the current economy when companies are being forced to show faster ROI with less investment upfront. The PacketShaper/ProxySG product split means that an organization can adopt one element of the solution at a time, dialing up investment as need dictates.
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