Big news in the information management world today – Autonomy announced it will acquire Interwoven for $775 million.
Since 2005, Autonomy has acquired technology for search (Verity), archiving (ZANTAZ), and records management (Meridio). With Interwoven, Autonomy gains a technology foothold where it was previously weakest -- at the point where digital content gets created, captured, and managed. Yet knowing Autonomy, it’s likely after Interwoven’s solid customer base in several niche market segments: law firms and customer-facing media, entertainment, and commerce Web sites. All of these Interwoven customers had better prepare for a knock on the door from Autonomy reps prepared to sell them on the virtues of extracting “meaning” from their digital information (using Autonomy IDOL, of course).
Enterprise search and enterprise content management are two sides of a coin. Both are necessary to create, manage, store, find and analyze information. Yet information workers still generate an enormous amount of content in word processing applications and distribute it via email. Content created in this way is difficult to manage and control as well as difficult to find. The high price Microsoft paid for FAST Search and Transfer last year was based in part on the expected value of combining the two sides of the coin — to tightly integrate search and classification capabilities at the point where content is created and accessed. Autonomy brings more sophisticated — and much needed — archiving and records management capabilities to this picture.
At Forrester, we're always looking for new ways to engage with our readers. Most often, our written research into workplace trends and technologies is the catalyst for this engagement. But we're also coming to realize that the way Information Management professionals consume research is changing.
For better or worse, you have more devices, more tools for connecting with others, more information, and less time to sort through it all. As a result, we're now offering Forrester podcasts for information management professionals via this blog and iTunes. While an admittedly traditional analyst like myself still considers Forrester’s rich data and reports to be the "gold standard" of our research investments, we're committed to helping clients fit their use of research into their busy schedules. To this end: