Forrester Wave Report: The Leaders in Community Platforms for Marketer

Clients can access the full report The Forrester Wave™: Community Platforms, Q1 2009 on the Forrester site, however the high level findings are available below, as with all of our reports, we stand by our products.

Communities are a powerful way for businesses to grow
Used correctly, communities can impact the top and bottom line of company's financials: from brands encouraging customers to self-support each other (reducing costs), to spreading word of mouth to each other (efficient marketing and increased sales) to crowd sourcing innovation (streamlining R&D) communities matter more than ever --especially during a recession. 

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Anti-social media

You know you've reached some landmark in technology adoption when your Web 2.0 innovation becomes a tool of modern warfare:


Among other things, the Israeli military has started its own YouTube channel to distribute footage of precision airstrikes. And as I type, the Israeli consulate in New York is hosting a press conference on microblogging site Twitter.

You might also be interested in this adjoining article about Al Jazeera's mash-up approach to reporting on Israel's Gaza operation.

Actually, Internet collaboration is hardly a new development in what some military theorists and practitioners call "fourth generation warfare," abbreviated 4GW. (Which is now upgraded, in conflicts like Somalia's civil war, to 5GW). Revolutionaries long ago embraced instant messaging, discussion forums, and streaming video. Micro-blogging, whether used by the insurgents or the counterinsurgents, is just another potential edge in the information war.

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Looking back on our 2008 Predictions

[Posted by Jeremiah Owyang] and Josh Bernoff, and cross posted on Web Strategy Blog

At Forrester we tend to look forward, not back. In fact, right now we are preparing our predictions for what 2009 will bring in the social application space. But the end of the year is also a time to reflect. So we looked back at our 2008 predictions to see how we did. Overall, we had one big mistake (vendor relationship management went nowhere) and we were too optimistic on several other predictions. Optimism, it seems, comes along with this space. But we were pleased that the entrance of corporations into the social world seems to be coming along fine, despite the recent Motrin kerfuffle, to cite one example.

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