Bartz at Yahoo Q4 Earnings Call: First Take

Davidcard[Posted by David Card]

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On her first earnings call, new Yahoo CEO Carol Bartz sounded in control (no Jerry Yang), identified some of the same assets I think are Yahoo's strongest, and re-affirmed she wasn't there to sell the company. While Bartz understands Yahoo should be the leading information source on the Web -- you know, a "media company" -- she still sounds a little naive about Web media and consumers in general. (Revenue will be down 10% in Q1, and Yahoo refused to give guidance for the full year.)

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How Much Does Hollywood Hate Itself? Part XIII

Davidcard[Posted by David Card]

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And I thought last year's Oscar noms were "obscure." Here's this year's list of Best Picture nominations, with their domestic box office $$ according to Box Office Mojo:

  • The Curious Case of Benjamin Button $104 million
  • Frost/Nixon $9M
  • Milk $21M
  • The Reader $8M
  • Slumdog Millionaire $44M

And last year's:

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Saving the New York Times?

Davidcard[Posted by David Card]

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It's a rare day indeed when I agree this much with Silicon Alley Insider's Henry Blodget. But his plan to fix the NY Times seems right on the money to me. In a nutshell, cut costs, raise print subscription prices, and charge for the online edition. That last one will raise eyebrows, but there's a way to do it that would likely only cut traffic in half, and still keep the Times' stories on the top of the news agenda. (Hint: copy the Wall Street Journal's syndication and navigation strategy.)

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Mobilizing, Part II

Davidcard[Posted by David Card]

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If you're a marketer or a media company thinking about mobile audiences, here's a little perspective. (See this report.) While there will be plenty of on-the-go laptops with broadband access in the US, they'll be dwarfed by the number of 3G mobile phones. Broadband phones will reach critical mass -- 15% to 20% of the population, 40 to 50 million users -- if not mass-market reach, by 2010.

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Taking A Look At 2009 Marketing Budgets

Predictions 2009: Online Media

Davidcard[Posted by David Card]

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Finishing up -- a little late, natch -- my Predictions 2009 report, so I'll tease the ideas here for comment. It's more about themes than outright predictions, so I'll add a few obligatory ones at the end.

These are the five catalysts for near-term change, the forces that are driving the online media business for the next 12 to 24 months:

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