I had the opportunity to attend Canada e-Connect last week in Toronto. This is Canada's e-Tourism Strategy Conference presented by the Tourism Industry Association of Canada. Mobile marketing and social media were two of the most popular topics both on the agenda and in conversations among delegates.
Certainly the most repeated conversation I had was about how the economic environment in the US will impact Canadian tourism. Beneath gloomy economy clouds, there may be some optimism for Canadian tourism with the possibility of Americans heading above the 49th parallel to seek the beauty of the Great White North and its' favourable exchange rate.
American travelers will not, however, be a "if you build it, they will come" situation. Canadian destination marketing organizations should consider the following to attract American travelers:
Is it me or is there at least one major announcement in the Person-to-Person (P2P) lending space every week?
This last week had two:
Fynanz shuts down.Fynanz, a student lending person-to-person lender, shut down last week. A note on their site states "Due to market conditions, at this time we are not accepting new members."
Pertuity Direct emerges.Pertuity Direct emerged on the person-to-person scene today with a model of person-to-person lending (and more importantly investing) that make the process more palpable - more on that later.
My colleagues and I continue to receive questions from eBusiness managers about prioritization in 2009.
There are 3 common questions:
What should we do to survive and succeed?
What should we do first?
Does my priority list make sense?
Allstate is currently running an ad about getting "Back to Basics." The spot states that "after the fear subsides" people enjoy the small things such as home-cooked meals and time with family. "And the basics are good."
eBusiness and channel managers should follow this logic and focus on the fundamentals.
Here are my thoughts on getting back to the basics in 2009. Call it a honey-do list for eBusiness and channel managers:
The Wall Street Journal published a great set of money saving tips on December 31st in the Personal Journal. It reminded me of examples of other content on the Web helping consumers during the recession.
eBusiness managers are using the Web to build customer advocacy. My colleague, Bill Doyle, has written extensively on customer advocacy and its impact on companies during the economic crisis. Bill’s theory is simple and smart: customer advocacy builds trust and leads to improved customer loyalty.