Forrester Blogs › Category: Best practices

Search Engines: A Simple Way To Better Understand Consumers

Posted by Brad Strothkamp on January 16, 2009

  • 212 Recommendations

Brad_strothkamp [Posted by Brad Strothkamp}

A large portion of a Forrester analyst's job is keeping tab on hundreds of different Web sites. During my Web site travels over the years, a few truths have become evident:

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Your 2009 To-Do List

Posted by Chad Mitchell on January 15, 2009

  • 190 Recommendations

Chad Mitchell [Posted by Chad Mitchell]

My colleagues and I continue to receive questions from eBusiness managers about prioritization in 2009.

There are 3 common questions:

  • What should we do to survive and succeed?
  • What should we do first?
  • Does my priority list make sense?

Allstate is currently running an ad about getting "Back to Basics." The spot states that "after the fear subsides" people enjoy the small things such as home-cooked meals and time with family. "And the basics are good."

eBusiness and channel managers should follow this logic and focus on the fundamentals.

Here are my thoughts on getting back to the basics in 2009. Call it a honey-do list for eBusiness and channel managers:

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