My colleagues and I continue to receive questions from eBusiness managers about prioritization in 2009.
There are 3 common questions:
What should we do to survive and succeed?
What should we do first?
Does my priority list make sense?
Allstate is currently running an ad about getting "Back to Basics." The spot states that "after the fear subsides" people enjoy the small things such as home-cooked meals and time with family. "And the basics are good."
eBusiness and channel managers should follow this logic and focus on the fundamentals.
Here are my thoughts on getting back to the basics in 2009. Call it a honey-do list for eBusiness and channel managers: