Two things before I start: 1) A big "Thank You' to everyone who commented on my blog posts, emailed me, or spoke to me by phone about the research called "How To Avoid B2B Marketing Obsolescence", and 2) No, I really don't believe B2B marketers will become obsolete. That was just a title that would get you to read further!
At Forrester we tend to look forward, not back. In fact, right now we are preparing our predictions for what 2009 will bring in the social application space. But the end of the year is also a time to reflect. So we looked back at our 2008 predictions to see how we did. Overall, we had one big mistake (vendor relationship management went nowhere) and we were too optimistic on several other predictions. Optimism, it seems, comes along with this space. But we were pleased that the entrance of corporations into the social world seems to be coming along fine, despite the recent Motrin kerfuffle, to cite one example.