2008 was tumultuous year for Interactive Marketing professionals. You had to promote digital efforts internally, make the case for emerging channels, and re-evaluate your plans as the economy soured -- all while continuing to deliver exciting interactive campaigns to your customers. You've told us that the hurdles will still be there in 2009. At Forrester, we're committed to helping you address them. Tell us your biggest challenge, and we'll write research to help you overcome it.
Handling budget scrutiny
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Yahoo! announced today that Carol Bartz would become its new CEO effective immediately. Read the press release here. For some of the history leading up to this announcement read my past posts and those of my colleague David Card.