The last day of Nokia World, I interviewed Jeremy Belostock, the Head of NFC for Nokia's Device Experiences group.
NFC -- for those of you non-gadget types, like myself -- stands for "near field communication." And it is basically a functionality which allows mobile handsets to have "contactless" communication with other handsets, ear pieces, keyboards, other devices, even with out of home media, product packaging, kiosks, turnstiles, or anything where you can enbed an NFC-smartcard. Think of NFC as a tooll which allows you to use your mobile phone as your subway pass, your credit card, your change at a vending machine, or as a way to interact with media for additional information or promotions.
There are a few hurdles keeping NFC from becoming a mainstream application:
In this morning's opening remarks and keynote sessions, Olli-Pekka Kallasvio introduced the theme for Nokia World and the primary driver of Nokia's: To translate the internet into *your* internet. This means not only enabling customization of sites or content, but of course literally getting any information *you* need to live your life directly into your pocket.
Phrased differently, Nokia wants to put in your hand the power to be more in tune to the world around you.
This week, I join my colleagues Ben Gray, Chris Silva, Simon Yates and Jaap Favier in Barcelona at Nokia World 2008. The event is Nokia's annual showcase to announce new products, demo existing capabilities, and share innovations in mobillity to clients, partners, media, and industry analysts.