When you receive an email pupporting to originate from a famous company that many people do business with -- like, say, Bank Of America, AOL, eBay or Facebook -- and the email comprises a short but ominous message and a hyperlink to a Web site ... the sensible thing to do is to immediately delete the message without clicking the link. Right?
After all, the chances are that it may be a Phishing attempt.
And if you run a company that many people do business with -- like, say, Bank Of America, AOL, eBay or Facebook -- it would be in your interest to educate your customers about Phishing and to help them to recognize suspicious emails. Right?
With that in mind ... what do you think of this communication from Facebook?
"Unfortunately, the settings that control which email notifications get sent to you were lost. We're sorry for the inconvenience.
By Gil Yehuda Those who drink the Web 2.0 Kool-aid live in a idealistic world where we can mentally connect a great idea to a great implementation of that idea. We live on faith that the great implementation will come, since there are plenty of smart people out there who will eventually figure out how to make value out of technology building blocks. Sometimes our faith is tested when the killer-app does not show up for a long time. But evidence can restore our faith.