Will B2B Marketing Become Obsolete? (Part I)

Lauraramos [Posted by Laura Ramos]

Today marks the beginning of my 8th year at Forrester and my 4th year researching B2B marketing.

I’d like to use this anniversary to start a blog conversation about what I see happening in B2B marketing and to think about what’s next. And, frankly, I am concerned about the future of the business marketing profession.  In particular, for those of us marketing high technology products and services.

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Tactile user-built micro-analytics...OLAP and BI for the next generation...and for the aging Baby Boomer generation

Jameskobielus

By James Kobielus

This week at Microsoft’s annual BI conference in Seattle, they shared a lot of near futures from their business intelligence (BI) and data warehousing (DW) roadmaps.

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Why the big fuss over microblogs?

Gilyehuda By Gil Yehuda

I microblog.

Why? The truth is, I learn by doing and by speaking with others who do. So I dabble with Twitter, Plurk, Pownce, Spoink, Rakawa, Tumblr, Utterli, Yammer, FriendFeed, 12seconds, and probably a few others that I signed up for and forgot to use. I have found a nice collection of people that I like to follow, and some people follow me too. So microblogging appeals to the extrovert in me, and I'm strangely fascinated reading what other people are doing (or what they say they are doing). Narcissism and voyeurism are at play.

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