Facebook on My Phone or a Facebook Phone?

There are a couple of interesting announcements this week on mobile social networking.

INQ (part of Hutchinson) announced a phone that offers a tight integration with Facebook. I had the chance to see an early demo and really liked what I saw. Will have more to say once I get the chance to play with one.

There were some rumors around Motorola building an "Android Social Networking" phone. See this link from Fierce.

Yahoo! announced some cool functionality at CTIA around integration of your contact list with social networking features/services. The iPhone application is really well done.

I think all of these announcements are showing us early glimpses of where the cell phone and communication experiences are headed. On one hand, they give me many different ways to interact with my network on Facebook. I have applications. There are aggregators.

More interesting though is whether or not we need a separate application if the features/functionality are inherent in how the cell phone is designed and used? If my cell phone has my contacts and knows my network, why can't we build from there?

More later.

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Facebook on My Phone or a Facebook Phone?

There are a couple of interesting announcements this week on mobile social networking.

INQ (part of Hutchinson) announced a phone that offers a tight integration with Facebook. I had the chance to see an early demo and really liked what I saw. Will have more to say once I get the chance to play with one.

There were some rumors around Motorola building an "Android Social Networking" phone. See this link from Fierce.

Yahoo! announced some cool functionality at CTIA around integration of your contact list with social networking features/services. The iPhone application is really well done.

I think all of these announcements are showing us early glimpses of where the cell phone and communication experiences are headed. On one hand, they give me many different ways to interact with my network on Facebook. I have applications. There are aggregators.

More interesting though is whether or not we need a separate application if the features/functionality are inherent in how the cell phone is designed and used? If my cell phone has my contacts and knows my network, why can't we build from there?

More later.

Read more

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Japanese Digital Music: The Rise and Rise of Mobile

We've just published a new report on the Japanese digital music market. This report, which was written in response to strong client demand, analyses the key characteristic of the market and places it in the context of other key global digital music markets.

Whereas as online dominates the European and American digital music markets, mobile is the key force in Japan with a whopping 91 percent of all digital revenues. The scale of the market is emphasized by the dynamic growth of the OTA sector which is now more than three times bigger than Europe's. Japan's OTA market has numerous success stories and milestones such as UMG artist GreeeeN recorded the first million-selling OTA track in the world with "Aiuta." Also in July 2007, the single "Flavor of Life" by EMI artist Utada Hikaru sold more than seven million copies in Japan across all digital formats, including Internet downloads, mobile over the air (OTA), true tones, and video.

The success of OTA, though, contrasts sharply with the relative underperformance of the PC digital music market which lags the US and European markets by a number of years.

Interactive Marketing: An Imperative In A Recession

[Posted by Shar VanBoskirk]

***Updated with new registration information***

With an economic crisis looming, marketers must find new means to cut costs and deliver returns.  Many interactive marketing tools can actually provide cost-effective ways for firms to increase sales and deepen customer relationships. 

I hope you will join me for a  complimentary Webinar where we discuss how interactive marketing can help you battle budget cuts or slagging sales due to the slowing economy.  In this Webinar, I'm planning to define how interactive marketing should be a mandate for all marketers to stay relevant to their end consumers.  I'm also going to tackle why interactive marketing matters, how your firm should approach it and how Forrester can help you craft meaningful interactive marketing strategies.

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TV Cannibals - Will the Economic Downturn Push them to Cut Cable?

Some interesting developments online have corresponded with our newest report, TV Cannibals - Managing the Effects of Online Video. Joost launched its new browser based portal full with full length shows (including big hits like Friends), SNL declared its intent to set up a web site, and the king of video, YouTube, added full length shows from CBS.

Our research in the TV Cannibals report is showing a double digit percentage figure for those saying they watch LESS TV as a result "of the increase in the number of free full-length TV shows available online." The WSJ just profiled several users who said they who were cutting their cable subscriptions in favor of Internet Video.

Will the economic conditions be the catalyst to push many more of the customers over the edge in cutting cable? Let us know what you think of the report and what you are seeing out there.

Economic Crunch Impacts on Mobile & Home Broadband

We're not financial analysts here, so I'm going to sidestep the discussion about whether or not we are in a recession or just a slow down. Instead, I suggest you read this great Economist article for some perspectives on recessions. I could see this going either way for the rest of 2008 and 2009. There are such vast sums being pumped into the system, the outcomes are extremely hard to predict. Whatever words I use below, feel free to read them however you like: I'm going to use the r word, slow down, slump, crunch etc. pretty interchangeably here to refer to the wider economy.

While the extent of the economic crisis is debateable, regardless there will be direct effects on digital businesses, operators, startups, device makers etc. irrespective of whether the world's economies formally enter a recession or not:-

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Forrester Consumer Forum: Virtually There

[Posted by Steven Noble]

If you can get to Dallas this October 28 and 29, then run — don't walk! — to register for Forrester's Consumer Forum 2008.

By all accounts,this event will be packed full of insights, advice and networking opportunities, but don't take my word for it: read Josh Bernoff's post and then try telling me you don't want to be there too.

If, like me, you have other commitments at the end of the month, rest easy: there are other ways to participate. For a start, you could contribute to the Forrester Discussion Boards. And keep on eye on the Forrester Blog For Interactive Marketing Professionals — it's one of several places where we'll stream video of the keynotes.

Orange's new brand campaigns

If you click on the link here, you will be able to access the various Orange brand campaigns by countries.

I quite like this new campaign just rolled out in France. It is (as it should be) a very interesting traduction of Orange's strategy. The vision behind it is well synthetized in the CEO's new book. Indeed, in the meantime, I have read Didier Lombard's book: "Le Village Numrique mondial. La deuxime vie des rseaux" (published by Edile Jacob). Not sure if it has been translated in English yet but anyway the title would be more or less: "The global digital village / the second life of networks".

There are plenty of anecdots. Excellent food for thought as well.

Anyway, it made me think of additonal issues:

- after a range of acquisitions (from Amena in Spain to the recent rebranding of One in Austria), it is the right time to have a global brand campaign. Orange has roughly 115M customers under the Orange brand vs a total of 170M.

- Few global operators have launched such worldwide ad campaigns to the execption of Vodafone with the "make the most of now" tagline. I think we will see more of those (T-Mobile, Telefonica?) moving forward since operators do not only compete with each other but also with the likes of Nokia (one of the most valuable brands worldwide) and with Internet giants who drive huge worldwide audiences.

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Popkomm Round-Up

So another Popkomm finishes up. I had lots of interesting conversations, some "very" interesting which I'd love to be able to share on here but I'm afraid I can't quite yet. Overall though, I was disappointed at the lack of anything new. There were just no announcements worthy of note. Fair enough, it's been a busy few weeks of major announcement so it's perhaps unrealistic to expect more. But I couldn't help but get the sense of a lack of impetus.

Mobile was the big theme again, with the MEF running a stream which I keynoted. A few highlights from the mobile sessions:

MySpace's Jamie Kantrowitz stated there had been in the US alone 40m streams in the first seven days after launch of MySpace Music, with 17-18 streams per person. Very impressive indeed, though not quite sure what it had to be with mobile�.

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Sleeping with the "Enemy"?

Am I nuts? Or just ridiculously old-fashioned? This bugs the heck out of me. Is it really a good idea for so many journos to acknowledge that they vacation with people they write about on a regular basis?

Cyprus Lip Dub - Don't Stop Believing from Brittany Bohnet on Vimeo.