Forrester Blogs › Category: B2B marketing

Will B2B Marketing Become Obsolete? (Part II)

Posted by Laura Ramos on October 24, 2008

Lauraramos [Posted by Laura Ramos]

Wow.  I am overwhelmed by the response I received from my first post on this subject. Looks like I hit a nerve and inspired some great commentary.  In particular, I'd like to call attention to the thoughful response from Arthur Einstein, who is the VP of Marketing at Loyalty Builders. I wanted to comment briefly on what I am hearing from all of you so far. To avoid obsolescence, readers believe B2B marketers must focus on:

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Will B2B Marketing Become Obsolete? (Part I)

Posted by Laura Ramos on October 22, 2008

Lauraramos [Posted by Laura Ramos]

Today marks the beginning of my 8th year at Forrester and my 4th year researching B2B marketing.

I’d like to use this anniversary to start a blog conversation about what I see happening in B2B marketing and to think about what’s next. And, frankly, I am concerned about the future of the business marketing profession.  In particular, for those of us marketing high technology products and services.

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