Will B2B Marketing Become Obsolete? (Part II)

Lauraramos [Posted by Laura Ramos]

Wow.  I am overwhelmed by the response I received from my first post on this subject. Looks like I hit a nerve and inspired some great commentary.  In particular, I'd like to call attention to the thoughful response from Arthur Einstein, who is the VP of Marketing at Loyalty Builders. I wanted to comment briefly on what I am hearing from all of you so far. To avoid obsolescence, readers believe B2B marketers must focus on:

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