I'm just back from the Fourth Annual Cross Media Forum put on by BIMA, the Boston Interactive Media Association, a MITX organization. I thought the depth of content from the event was exceptional. It included:
Let’s say you're a traditional agency who gets it. Depending on the size of your shop, you’ve probably hired one or more digital strategists who are bringing new technologies into both agency culture and clients’ business.
What happens to these guys later?
That was the question framed by an agency leader on a call I had earlier this week.“What is the career track for the digital strategists at my agency?”