Why are sales and marketing professionals working harder and longer than ever before? Why are they seemingly in a constant firefighting mode, moving from one fire drill to the next, one meeting to another?
On August 27th, Forrester hosted the first Sales Enablement roundtable in the industry focused on addressing challenges related to profitable growth objectices for large enterprise technology companies.
Assembling a balanced group of sales and marketing executives, through one lens the session could have been viewed as an economic summit. Added together, the total revues of the participants exceeded $350 Billion.To put that into perspective, that would make our panel the 27th largest economy in the world right behind Greece, but ahead of Denmark.