Today at its OpenWorld conference, Oracle announced that customers can use Amazon Web Services to run Oracle's database and middleware software, and to backup a high volume of data to Amazon's cloud-based services.
Specifically, Oracle announced that customers can license Oracle Database 11g, Oracle Fusion Middleware, Oracle Enterprise Manager, and Oracle Enterprise Linux to run in Amazon Web Services' Elastic Compute Cloud (Amazon EC2) environment. Just as important, Oracle customers can use their existing software licenses on Amazon EC2 with no additional license fees.
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Few enterprise data warehousing (EDW) professionals regard the key rival approach--data federation--to be a best practice. Usually, the reasons for this disdain are valid, such as the fact that federated environments are not optimized for heavy-hitting data matching, merging, transformation and cleansing, all of which are essential functions to deliver a "single version of the truth" for business intelligence (BI).
Dreams do come true sometimes. Or, at the very least, they may start to feel less like dreams than intuitions that ripened a bit earlier in the dreamer's mind than in the world in which he or she may live.
The dream of a global analytics cloud - aka "data warehousing (DW) in the cloud," "DW 2.0," "DW as a Service" - is continuing to materialize, as evidenced by a steady stream of important industry developments. Perhaps "cloud" is the wrong metaphor, considering that this vision is more of an expanding hypersphere of deep data that, through its massive gravitation, pulls an ever-growing nebula of complex computational challenges into its orbit.