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Google's beta launch today of its own open source browser, Chrome, is an unsurprising step that complements Google's ongoing efforts to own the desktop and take market share away from Microsoft. While others have tried to and failed to chip away at Microsoft's desktop browser IE, Google has good reason to think it can go head-to-head with MS — it has the eyes of consumers in North America and Western Europe, and access to millions of people and resources to further own the desktop experience building upon search, email, and calendaring. This isn't simply a play for the browser market; it's a component of a larger, long-term strategy to take over the desktop.