There were lots of recent announcements in the mobile space around adress book / calendar back-ups, tools to save and share content (from pictures to video and messaging).
Vodafone's acquisition of ZYB (still wondering which services were really available commercially or if they only bought competences), o2's launch of Bluebook or SFR's Ma Sfere are good examples on the operator front.
Bluebook is by far the most advanced project with a significant marketing campaign launched last March. I quite like the idea that memories are goind digital and that "now, when you lose your phone, you won't lose your memories". But let's face it, this all about controlling the social adress book. Operators are often viewed by other stakeholders as players who consider to "own the customer".
Reality is that customers own their contacts and use communication services not only from operators but also from Internet players (social networking sites, Instant Messaging,...), particularly the younger generation.
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