My colleague, Jeremiah Owyang is coming to Japan so we're going to have an informal, no-host bloggers' dinner on Wednesday, October 22nd in Tokyo.
Jeremiah is a senior analyst at Forrester Research. He helps interactive marketers get to grips with Social computing, Social media measurement, Web marketing, and Interactive marketing. He also writes an excellent blog of his own - Web Strategy by Jeremiah.
Our plan for the evening is that Jeremiah will talk for about 20 minutes to share some insights on trends in social computing. And then we hope to have a stimulating discussion on any topics that interest us -- in other words, all things social. No sales pitches allowed!
If you want to attend, please contact Ritsuko Tague at firstname.lastname@example.org with your name, company name, email address and the URL of your blog by October 3rd.
<Bloggers' Dinner in Tokyo>
Date & Time : Wednesday, October 22nd, 19:00-21:00
Location: FUJIMAMAS, 6-3-2 Jingumae, Shibuya-ku, Tokyo MAP
Cost: 4,000JPY - includes an Asian Tapas buffet and free bar (nomihodai).
The Blog Readability Test informed me that this blog is comprehensible to someone with a Junior High School education. I was delighted about that. However, I hope the content is a little more sophisticated than the language. I guess the readability tool only looked at my posts in English. (I'm sorry about the lack of Japanese posts in the past few months. I'll do some more blogging in Japanese soon).
It seems that some other Forrester blogs require "genius" level reading ability. That might be because they're technology focused - and inevitably use more tech. jargon. For people who work in IT, that jargon might not be so difficult. That's why it's important to know who you're writing for.
If customers don't trust your company, it's bound to be bad for business. The FEER blog points to a noodle shop in Hong Kong, which is seeking to reassure customers by printing expiry dates on the noodles themselves.
But how does one deal with a collapse of trust in an entire country? Whenever a new scare threatens Chinese exports, we hear about new legislation, increased inspections, and draconian punishments. But it seems that the underlying problems are endemic and can't be easily rooted out.