Who Should Buy AOL?

Sharvanboskirk [Posted by Shar VanBoskirk]

Word is that TimeWarner is in talks with both Yahoo! and Microsoft about potentially selling AOL to one of the two. To be honest, I don’t think an acquisition of AOL gives either MS or Yahoo! the presence that a MS/Yahoo! marriage would build against Google. 

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Creative targeting at its best

I just had a nice briefing with Zillow.com. In the midst of telling me about their behavioral targeting, which slices up their site based on where in the buying process someone might be, Greg Schwartz mentioned a campaign they ran for John Deere that took a slightly different tack. Based on the square footage of someone's property, John Deere targeted ads for different kinds of lawn mowers. So someone with 4 acres got an ad for a riding mower, while someone in a more urban setting would get a weedwacker ad. Simple and effective.

MTV Soundtrack: Lots of Experiments Going On Here

I'm still trying to get my mind around MTV's Soundtrack, in alpha as of today. It's a site that will try to blend artist and fan communities (with some social networking features from Flux) with editorial content and listening and discovery and, well, you see what I mean.

For one thing, Soundtrack's arguably most innovative feature is literally a soundtrack, that is, a navigation/programming music experience that's sync'd to what songs are playing on MTV shows in real time. Take a look, it's weird, but it's not much like anything you've seen before.

Jupiter surveys show that hearing a song on a TV show is a powerful discovery tool. MTV shows "The Hills" features 12 to 15 song cues a show, and "Parental Controls" up to 50. MTV will be steering viewers to Soundtrack with on-air pop-up prompts.

Soundtrack is all over the place, and it's definitely an alpha-release product right now. Playback without volume control? C'mon, guys. And there's some weird disconnects between 30 second clips and full-track streams. But I'm intrigued - intrigued, not convinced - by the idea of a network-centric, rather than show-centric (compare the CW) music programming approach.

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Getting things done — one analyst's approach

[Posted by Steven Noble]

OK, I admit it — I'm addicted to the Getting Things Done (GTD) method of managing tasks. However, I've tailored the system heavily for my work as an interactive marketing analyst, and this affects how I interact with other people, including those who want input into my research agenda.

My overall approach
Basically, I manage most of my work electronically. I use email/Outlook tasks for almost everything I should do, RSS for almost everything I should know, and social networks for professional and social interaction.

Why? To answer this properly, it's important to understand GTD concepts, starting with the concept of contexts.

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Gratuitous Plug for Possibly Dying Sport

This has nothing to do with anything, except that:

a) my Mom's a Canajun, and my dad was raised in T'ronta
b) my sportswriter buddy assures me hockey players really are regular guys, which makes them a pleasant contrast to the other Big Jocks of Pro Sports:

Quoting Sports Illustrated's Peter King - a football writer - (btw, anybody noticed that SI.com is now a must-read, giving ESPN.com a run for the money?):

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Roadmap to a Connected Agency

Mary Beth Kemp

In between long weekends and vacations, I'm kicking off work on a roadmap for change for agencies and advertisers.  In it, I'll explore the following questions (and probably many more). 

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Beyond marketing: interactive corporate communication

[Posted by Steven Noble]

Marketing is a great place for interactive experts to test their skills and strategies. However, it's far from the only area where digital thinking can have a huge impact. Whether to grow your agency or your in-house career, here are a few more opportunities to consider:

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Rhinos and Wolves

I have been known to say the TV industry is a little more "disciplined" - code word for less ego-driven - than movies or music. I should have known better. Must-read blow-by-blow story in the Journal of NBC's and Dick Wolf's squabbles over licensing Law & Order.

    "...He is a rhinoceros, and he attacks with his horn ready for combat," says Tom Fontana, the executive producer of a number of hit television shows, including NBC's "Homicide: Life on the Street," and a close friend of Mr. Wolf. "What makes it difficult to work for NBC is that they're like a pack of wolves, always nipping at the rhinoceros's heels."

Clarifying Our (Popular) B2B Blogging Research

Lauraramos [Posted by Laura Ramos]

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A friend of mine walked past the Softbank store on his way to work this morning. He told me that the queue to buy iPhones stretched all the way from the store to the national stadium. That's a long line... I didn't quite see how it could be possible...

But then I read that more than 800 people camped out over night to be the first in line to get an iPhone.

And when the store opened there were 1500.

And when I looked at Facebook, I saw that all of my friends are caught up in the excitement. A British friend of mine in Tokyo, an American friend in San Francisco and a Japanese friend (in Tokyo) were all using their status updates to talk about getting an iPhone.


The world is in a state of chassis.