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Eh, seems I've used this gag before.

Forrester buys JupiterResearch

Joshbernoff_cliffcondon_6by Josh Bernoff and Cliff Condon

If there is one other research company that we've continued to encounter, respect, and see as real competition in the interactive media space, it is JupiterResearch. While the company ownership has changed hands several times over the years, the analysts have continued to do great work.

That's why we're very pleased that Forrester Research today announced it is acquiring JupiterResearch.

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Google Rated Most Important Site for European Social Marketing Efforts

We recently asked European advertisers which site was most important to their social marketing efforts this year, and much to my surprise, Google came out on top. We know that respondents weren't thinking of YouTube when they selected Google, because YouTube was listed separately in the survey. And they weren't thinking of OpenSocial either because even though OpenSocial's not a site per se, we listed that separately on the survey as well. They really meant Google, as a search engine. If you add in Yahoo and MSN, more than 1/3 of European social marketers chose a search engine or portal as being most important to their social marketing efforts -- nearly as many as chose social media sites.

Which is pretty odd. Because the search engines and portals have been getting their butts kicked in social media. Sure, Google owns YouTube and Blogger, and Yahoo owns Flickr and del.icio.us. But those were all acquisitions. The truth is, portals and search engines have had no success at all in building their own social media offerings. (And Blogger, Flickr, and del.icio.us aren't exactly hotbeds for marketing. Nor, really, is YouTube.)

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Back Bloggin'

So, I've had my own little summer holiday. Over the past few months, as my travel schedule has gone haywire and I've gotten more and more enamored of twitter, I've stopped blogging entirely. Shame on me; I've started thinking in 140 characters rather than 140 (or 280 or 420) words. I'm going to do my best to fix that from now on.

But really, you should follow me on twitter too -- it's great fun, and it allows great conversations.

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Forrester buys JupiterResearch

Joshbernoff_cliffcondon_3 by Josh Bernoff and Cliff Condon

If there is one other research company that we've continued to encounter, respect, and see as real competition in the interactive media space, it is JupiterResearch. While the company ownership has changed hands several times over the years, the analysts have continued to do great work.

That's why we're very pleased that Forrester Research today announced it is acquiring JupiterResearch.

Read more

Forrester buys JupiterResearch

Joshbernoff_cliffcondon_2by Josh Bernoff and Cliff Condon

If there is one other research company that we've continued to encounter, respect, and see as real competition in the interactive media space, it is JupiterResearch. While the company ownership has changed hands several times over the years, the analysts have continued to do great work.

Read more

T-Mobile Hits Market with New Services Targeted Towards Parents

T-Mobile announced a new set of services (Family Allowances) today targeted toward parents with children with cell phones. It allows parents to set limits on minutes, messages and downloads. Parents also have the ability to limit use to specific times of the day while still allowing for "necessary" calls (i.e., Mom calling). Our research has shown that these services address real pain points for parents and teens. Nearly one-sixth of teens surveyed reported that they argued with their parents about their cell phone bills and had issues with their bills being too high. On the flip side, approximately one-fifth of parents were willing to pay for a range of services giving them the ability to manage monthly expenses and limit usage by their children. At $2 per month, it should be a no-brainer to add this feature to their plans.

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Jim Thistle

A good teacher for me, and a talented TV news guy, as anybody who lives in NYC, LA, or SF, and has compared their pitiful offerings to Boston TV news, knows.

End-of-Tunnel Lights in Redmond?

If this is real, it's just what they need. There may be life in the old dog yet. Now buy Yahoo. Or Facebook.

    Microsoft is incubating a componentized non-Windows operating system known as Midori, which is being architected from the ground up to tackle challenges that Redmond has determined cannot be met by simply evolving its existing technology.

I think I've said this before.

Who's a Pepper?

I'm a Dr Pepper fan -- yes, it does taste a little like prune juice -- but I suspect this comment's meant to be as ironic as the new ad campaign:

    The study's findings resolved a conundrum for Dr Pepper Snapple Group, the Plano, Texas-based company behind the soda. "How do you find new ways to talk about old brands?" asks Jaxie Alt, director of marketing for Dr Pepper. "This [research] was really exciting because we found something new and unique to tell our consumer."

I think the Journal reporter gets the joke, but I'm not a hundred percent sure:

    What's more, the research's implications could be good for sales. "We know heavy users drink it slower so if we can get the people that are usually light users to have that better optimal taste, they become heavy users of Dr Pepper and thus increase sales," says Ms. Alt.

    Still, bringing the research to life in advertising was no easy task. Dr Pepper had to tap several agencies for ad concepts that incorporated the research findings.

The campaign uses "Doctors" J and Kelsey Grammer to make the medical case that drinking Dr Pepper slowly makes it taste better.