If there is one other research company that we've continued to encounter, respect, and see as real competition in the interactive media space, it is JupiterResearch. While the company ownership has changed hands several times over the years, the analysts have continued to do great work.
That's why we're very pleased that Forrester Research today announced it is acquiring JupiterResearch.
If this is real, it's just what they need. There may be life in the old dog yet. Now buy Yahoo. Or Facebook.
Microsoft is incubating a componentized non-Windows operating system known as Midori, which is being architected from the ground up to tackle challenges that Redmond has determined cannot be met by simply evolving its existing technology.
I'm a Dr Pepper fan -- yes, it does taste a little like prune juice -- but I suspect this comment's meant to be as ironic as the new ad campaign:
The study's findings resolved a conundrum for Dr Pepper Snapple Group, the Plano, Texas-based company behind the soda. "How do you find new ways to talk about old brands?" asks Jaxie Alt, director of marketing for Dr Pepper. "This [research] was really exciting because we found something new and unique to tell our consumer."
I think the Journal reporter gets the joke, but I'm not a hundred percent sure:
What's more, the research's implications could be good for sales. "We know heavy users drink it slower so if we can get the people that are usually light users to have that better optimal taste, they become heavy users of Dr Pepper and thus increase sales," says Ms. Alt.
Still, bringing the research to life in advertising was no easy task. Dr Pepper had to tap several agencies for ad concepts that incorporated the research findings.
The campaign uses "Doctors" J and Kelsey Grammer to make the medical case that drinking Dr Pepper slowly makes it taste better.
Okay, re-upping with Facebook is good (certainly, Facebook itself is clueless about how to make money advertising), and adding search is extra spice. But Google's whining about its MySpace deal because it can't monetize search on a social network. The key to social network marketing is branding marketing, not direct marketing (i.e., search).
At the same time, Microsoft claims its online strategy is all about search. So remind me, Steve, why don't you still want Yahoo? You claim it's search that you're serious about, right? Search happens at search engines and at traditional portals, right? Not on social networks?
Somebody, please clear me up on the "strategy" here.
I'd say over the years Jupiter has been as bullish as anybody on subscription-based on-demand music services, but we're still pretty conservative in our forecasts ($235M in 07 going to, um, maybe $600M in 2012) and analysis, and we may be even more so this year as the number of players shrinks. Don't get me wrong. Rhapsody, Napster, and Zune Pass are great products. For niche audiences, at least as they're priced today. Advertising likely will have to play a much bigger role for them to reach broader audiences.
And we've never been believers that all music will be consumed via subscription-based jukeboxes in the sky. Does anybody say that anymore?