FCX Clarity - Web site makes things a little clearer to me

Honda recently announced production of hydrogen fuel cell vehicles under the brand name "FCX Clarity"

Since Honda is only planning a production run of 200 and the only places to replenish the tank with hydrogen are in Southern California, it's unlikely that many of us will be checking out the specs with a view to leasing one. Nonetheless, Honda created a flashy web site to show off the fascinating new technology:

http://automobiles.honda.com/fcx-clarity/how-fcx-works.aspx

I'm sure that this site has garnered a lot of attention since Honda's announcement. I haven't done a formal usability evaluation of the site, but I played around for a few minutes and was able to find the answers to a few questions that I had. That's a fair indicator that it's not horribly difficult to use.

The site seems to avoid detailed scientific explanations of the physics inside the fuel cell itself. For most people (myself included) that's probably a wise design decision. Overall, I came away feeling like I learned something and had some fun -- and I think that's what the site designers intended.

Read more

Categories:

The Continuing Saga of the Tween Hit Machine

There are always a few gems in the story whenever the Journal writes about Disney's kids talent factory.

"We can't stockpile this type of talent because of their ages..."
- Gary Marsh, president, entertainment, Disney Channel Worldwide

If only they could freeze, or clone them!

Disney officials say that their success is not the result of a child-actor assembly line. Rather, they insist, it's the product of a long sifting process in which the company locates good material and then searches out the right talent, often through casting calls. These events are often held far from Los Angeles, at local talent agencies and other locales, and draw thousands of child-actor hopefuls.

Hmmm. Not clear to me what's the difference...

Agencies: the nature of creative is changing

Mary Beth Kemp

I’ve just finished reading “A Whole New Mind - Why right-brainers will rule the future”.  In it, Daniel Pink explores the growing importance of storytelling, meaning, empathy, and concept.  Leaders will need to see the big picture and connect the ‘relationships between relationships’.  So, inventors and creative types are the future. 

Great news for the art student that I was and for those many hoping for a Lion at the Cannes Festival this week. 

Isn’t the nature of creative changing?

Read more

EVENT in Tokyo -- CMO Analyst Forum -- July 9, 2008

We've been planning this for some time ... and now I am really excited to be able to announce a really cool Marketing event in Tokyo:

Event Theme: Engagement -- Marketing's New Imperative For Success

Date: July 9, 2008 (from 1.30pm to 5.30pm)

Cost: ¥25,000 per person

Venue: Aoyama Diamond Hall

FYI - Aoyama Diamond Hall is directly connected to Omotesando Station, Exit B5

(Ginza Line, Hanzomon Line, Chiyoda Line)

Speakers at this event are:

(1) Forrester Research -- Senior Analyst, Brian Haven (with Japanese simultaneous interp.)

(2) Uniqlo Direct -- Director, Katsube Kentaro (in Japanese)

(3) Forrester Research -- Principal Analyst, Kerry Bodine (with Japanese simultaneous interp.)

(4) Forrester Research - Senior Analyst, Jonathan Browne (in Japanese)

Read more

Admob Servces 100M Mobile Ad Impressions Each Day

Admob hit (what I think is) a big milestone in May. They are now serving 100M ad impressions each day to cell phones. (See their May Metrics report) The US represents 45 percent of this traffic. Admob serves ads on to 5000 publisher sites. They are not the only mobile ad network in the US so the number of daily impressions is actually even higher. It's still a small fraction of the online impressions, but shows the potential of this market.

Their May Metrics report just came out and it's full of even more detail than ever before - more countries, top handsets by country, etc. - a wealth of information and must read.

Read more

Categories:

More Fun with Contextual Ads, Social Networks Edition

By now, everyone has their favorite contextual ad goof-up story. But this one might shed some light on why Google remains disappointed so far with its MySpace ad-serving deal. "Buy the Prisoner" says the ad atop my page (along with two ring tone ads that pull from my favorite bands list). Apparently, "the Prisoner" is a plummy Napa Valley zin, with nothing to do with my favorite old TV series.

Prisoner.jpeg

As The Yahoo! World Turns

Just when we all thought the curtain had closed on the soap opera surrounding Yahoo!, the media company announced it officially ended talks with Microsoft and instead entered a partnership with Google – a match both firms hope has revenue upside of about $800 million.

I’ll admit, I’m still scratching my head on exactly why Yahoo! thought this move was a smart one for them.  I see the deal as:

*A great move for Google.  Google – which already has about 60% of consumer searches and its own vast paid search and contextual network – now has access to and will make money off of its primary rival’s inventory.

Read more

Categories:

Dear Steve

(Ballmer, that is, not Jobs):
Buy Facebook. They come with some baggage. But you've been smacked.

How Ya Gonna Stop Google Now, Part Whatever

Now that Yahoo's going to make more money by showing lots more Google paid search ads on its own search results pages and Microsoft said it doesn't want all of Yahoo, but is still open to part, we get a partial answer to How Ya Gonna Stop Google Now - Yahoo version - but we need an answer for the Microsoft version.

I guess the answer is, Yahoo ain't gonna stop Google now. Yahoo also said it would dabble in Google contextual ads. Yahoo still believes it's critical to integrate search and display, and maintains it can still do this under the potential agreement. Yahoo claims its own marketplace is competitive at the head, but not the tail of queries -- which is how it'll hold on to doing business directly with its premium advertisers, I guess.

Watching the Online Buzz around the Presidential Election

[Posted by Jeremiah Owyang]

I was watching the chatter, and participating in the conversation, with great fascination in last Tuesday's democratic nomination. 

I've recorded some data using free social media tools (minutes after Obama left the stage), that look at keywords on twitter, as well as 'traffic' to websites of the runners.  I rarely place much weight in any single use of these tools, but there is a clear trend towards Obama getting a great deal of activity, of course this is skewed toward the activity at hand (the Democratic nomination).

When you look at the longer term charts (such as blog activity and site activity towards the bottom) you'll continue to see a more active amount of instances for Obama than McCain

Read more