As The Yahoo! World Turns

Just when we all thought the curtain had closed on the soap opera surrounding Yahoo!, the media company announced it officially ended talks with Microsoft and instead entered a partnership with Google – a match both firms hope has revenue upside of about $800 million.

I’ll admit, I’m still scratching my head on exactly why Yahoo! thought this move was a smart one for them.  I see the deal as:

*A great move for Google.  Google – which already has about 60% of consumer searches and its own vast paid search and contextual network – now has access to and will make money off of its primary rival’s inventory.

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