If you sit through any Forrester presentation--and here in Las Vegas, for the IT Forum, you can hear lots of them--you'll hear something about the transition from information technology (IT) to business technology (BT). No longer can technology vendors "fire and forget" technology, under the assumption that their clients will figure out the business case for it. Immediate, tangible benefit is increasingly important in product design and product marketing.
IT Forum is a good opportunity to further measure this trend. When you spend a few days shoulder-to-shoulder with clients, vendors, and fellow analysts, you get a lot of pings on the BT sonar. For example: