Case Study: Dissecting the Dell Regeneration Graffiti Facebook Campaign

[Posted by Jeremiah Owyang]

Situation

The market pressure to create technology products that protect or at least damage their impact to the environment continues to grow.  Sustainability and green-tech campaigns are coming from nearly every tech company --esp hardware manufactures.  Dell is no exception and launches this Regeneration campaign.


[Dell Leaned on an Active Artist Community in Facebook to Create, Vote, Self-Regulate what it "Means to be Green" Regeneration Campaign]

Goals
I've not spoken with the Dell marketing team, but it's pretty obvious this is a campaign helps to help improve Dell products to be more eco-friendly, and of course, spur affinity torwards the brand from green leaning consumers, the ReGeneration site has more details.

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