The market pressure to create technology products that protect or at least damage their impact to the environment continues to grow. Sustainability and green-tech campaigns are coming from nearly every tech company --esp hardware manufactures. Dell is no exception and launches this Regeneration campaign.
[Dell Leaned on an Active Artist Community in Facebook to Create, Vote, Self-Regulate what it "Means to be Green" Regeneration Campaign]
I've not spoken with the Dell marketing team, but it's pretty obvious this is a campaign helps to help improve Dell products to be more eco-friendly, and of course, spur affinity torwards the brand from green leaning consumers, the ReGeneration site has more details.