Back to the grind

I am now officially back in action after 3 months of maternity leave. It seems that the report I wrote about the future of ad networks was timely to say the least - the uproar that is currently occuring over Yahoo proves how much is at stake.
I also hope that the new announcements around Platform A's leadership jumpstart that effort, as it is the closest to living the dream of the "new ad network."
I'd love to hear updates from everyone as I get myself back up and running.

An Agency's First Step To Getting "Connected"

[Posted by Peter Kim]

When queuing up this entry, I noticed that there's no category for "agency" related posts.  That's OK because Mary Beth Kemp, my colleague and co-author of The Connected Agency report, has taken the lead on a new Forrester blog called Agency Futures.  So I'm cross-posting this, there.

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US Mobile Marketing: Easier Done Than Said

[Posted by Peter Kim]

Confused about mobile marketing?  Don't be.  If you're an interactive marketer, you probably already know more about the channel than you think.

Forrester clients can learn more in a piece of research we published yesterday.  Here's the executive summary:

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Survey: Feedback Wanted For Forrester's Marketing Blog

[Posted by Jeremiah Owyang]

Listening, the improving is a skill required for every business, and at Forrester, there's no exception.

In an effort to best understand how well our Forrester blog is doing, we're launching a survey to gauge your feedback.  We want to know what you think of our blog, and how we can improve,  so please take a few minutes to offer us feedback.  We will also be sharing our findings on this blog in public, so thank you for taking the time.

We're seeking the opinion of folks who have been reading our blog for a while, so if you're new reader, you can bypass this survey.

Thank you for taking the Forrester Marketing Blog Feedback Survey.

Thanks to our start researchers Jennifer Joseph and  Cynthia Pflaum for their expert help.

Forrester's Marketing Conference Day 2: Understanding Your Customers Through Engagement

04082008464

Designing For Engagement, Kerry Bodine, Principal Analyst, Forrester

Sitting in the front row from Forrester's Marketing Forum 2008, the theme for today's event with over 800 attendees being Marketing's New Imperative For Success: Engagement

Voices from the Audience:

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Forrester Marketing Conference Day 1: Understanding Your Customers Through Engagement

04082008464

(Above Photo by Jeremy Pepper)

Jeremiah Owyang:  Sitting in the front row from Forrester's Marketing Forum 2008, the theme for today's event with over 800 attendees being Marketing's New Imperative For Success: Engagement

Voices from the Audience:

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Keeping up with Marketing Forum 2008

[Posted by Peter Kim]

I'm at Forrester's Marketing Forum
in Los Angeles today.  And again, I'm up at 4 am local - is this
technically jet lag?  I won't be doing a lot of blogging or tweeting
because my schedule's full.  However, you can get updates from a
variety of sources:

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Getting ready for Forrester's Marketing Forum

[Posted by Jeremiah Owyang]

We’re gearing up for next week's Marketing Forum in Los Angeles, with over 800 expected attendees, the company is really excited to deliver great content, facilitate networking, and showcase technology vendors that help solve marketing problems.

The speaker lineup is impressive, aside form Forrester analysts presenting their key industry findings we’ve speakers from Fedex, Nike, Wal-Mart, Dell, Leapfrog, and more.  The event team has been working hard to prepare all the logistics, and I've already listened in to dress rehearsals for presentations (our speakers rehearse dozens of times, in order to deliver high value)

Also, each of the attendees are getting a copy of the upcoming Groundswell book. 

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Umbria acquired by J.D. Power

[Posted by Peter Kim]

Congratulations in order this morning to Janet, Howard, and the rest of the team at Umbria.  The brand monitoring firm was acquired today by J.D. Power & Associates, the customer satisfaction research company.

The significance of this acquisition lies in the acquirer -
McGraw-Hill/JDPower is different type of company than Nielsen and TNS -
and will use brand monitoring differently.  One thing in common -
another brand monitoring brand name disappears.  Umbria will be folded
into their new parent company, while Buzzmetrics/Intelliseek have
disappeared into Nielsen Online and Cymfony now operates as part of TNS
media.

I have a short research piece publishing soon for Forrester
clients.

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"Digital" does not equal "interactive" marketing

Sharvanboskirk
[Posted by Shar VanBoskirk]

On a recent trip to Shanghai I attended a huge party for Adidas.  I was there with a friend of a friend who works for Ticketmaster and specialize in creating exclusive events and PR for brands, bands and celebrities.  Now this party was thumpin.'  On the top floor of a trendy Shanghai "loft" with a glass floor to see all the way down to the ground 20 odd floors below.  The room was chock full of people, and also huge digital billboards broadcasting Adidas commercials and branding messages.

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