Hyping Like It's 1996

Are these geezers still rockstars? We'll know tomorrow.


R.E.M. takes a shot at a more-rockin'-than-the-last-three comeback album. The U2 comparisons are somewhat unfair, even though, back in the day, all us music industry analysts wrote endlessly on their potential sell out to Warner Music for $80 million. Those were the days, huh?

Lately, R.E.M. have been playing at SXSW, and streaming the album on iLike, but only hosting a clip on MySpace. That, and doing interviews with NPR. Possibly, that's wise, given their audience and iLike's Facebook presence.

Photo swiped from the Boston Globe. Confession: I didn't hate their last album, even though everybody else did.

Internet Video Syndication -- What Are You Waiting For?

We're in stage three of Internet video: syndication. Embrace it.

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Talking about mobile marketing

[Posted by Peter Kim]

As you may know, my research coverage at Forrester has shifted into
mobile marketing.  Last night, I moderated a panel discussion last
night for MITX  and we talked about
the industry for a couple hours with The Weather Channel, ESPN, Carat,
g8wave, and Ringleader Digital.  The three biggest points that came up
in discussion:

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Death By Increased Email Volumes

Juliekatzhead [By Julie Katz]

Jeremiah just posted on his personal blog that email consumes him - and just about everyone he communicates with at work, on Twitter, via social networks, on blogs. You get the point. Both the volume of personal and marketing emails have increased dramatically since the medium's beginning, and the early adopters are poised to rebel. Yet few marketers and vendors I speak with are slowing down the pace or changing their practices to prepare for a backlash. Now, by backlash, I don't mean that the email world will go completely dark. But I do think marketers need to prepare for a more streamlined approach to direct communication online.

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Stats for Music Marketers, Part XII

As of this minute, Coldplay has 392,819 friends on MySpace and 43,156 fans on Facebook. MySpace's Coldplay page has four songs on it; Facebook's one. MySpace's are embeddable on your page; Facebook's are not, yet. MySpace supports for-pay downloads (they're priced absurdly high, but that's not MySpace's fault); Facebook does not. MySpace's page has some personality; but Facebook's has a user video and a discography. They both have band info and touring info.

Don't count the "old guy" out just yet.

Social Technographics Data Now Available


[Posted by Jeremiah Owyang]

Forrester is proud to share select social technographics data in tandem with upcoming book Groundswell by analysts Josh Bernoff and Charlene Li.  Many of us have already read the book, and it supports our thinking, methdology, and recommendations we provide to clients.

We're pleased to share Social Technographics with you, but before you dive in, please follow the following steps:

  • First: Understand what Technographics is, start with this eight slide presentation.
  • Next: Take a look at the Profile Tool we've provided on the Groundswell site.
  • Finally: You can start to develop a strategy after understanding what tools your market is adopting.

Josh Bernoff gives more detail about the tool, from his blog.

Big Trend for 2008 Online Media: Re-Inventing the Network

I may have chickened out of making any annual predictions in January -- recessions, big merger threats, etc. but who knows, maybe I'll throw some out there one of these days. If I weren't such a coward, one of my themes would have been Re-Inventing the Network Online. Colleague Barry Parr illustrates some best practices on Web 2.0 networks for news organizations. This one's a must-read.

Among the key findings:

- News publishers must treat content creation and distribution as separate businesses. Their destination sites should strive to be category portals by aggregating and integrating content and services from other sources.

- Widgets should be a key distribution strategy: Widget users are two-thirds more likely to use online news sources on a weekly basis than are overall online users.

- Publishers must transform themselves into platforms, supplying core interfaces, services, and revenue sharing to support a distributed ecosystem of partners.

Trust Me, This Isn't Political

With many freedom of speech issues, you have to suck it up, hold your nose, and defend people's rights to say unpleasant things. But this is painful. Especially since Fox is possibly just holding out for an administration change and statutes of limitations. The Journal perhaps, overplays its ironic coverage:

    Fox's decision Monday to fight the FCC's latest fine didn't involve dirty words, but when and how its appropriate to show scantily clad women engaged in sexual activities...The episode in question featured scenes of contestants licking whipped cream off strippers whose body parts had been digitally obscured...In the past, broadcasters believed that digitally altering a performer's naughty bits or bleeping out dirty words would protect them from FCC fines. The FCC's "Married by America" decision blew that perception apart, however, because the agency found that the show was indecent despite efforts to obscure body parts.

Ugh, um, Go, Fox! (cough, cough, gag, gag)

Billy Bragg's a Little Jealous of Bebo

This Is Getting Too Meta for Me, Part XXIII

This is a rhetorical question, but why would plugging a fashion line showing the work on a reality show about the life of a budding fashion designer not be a good idea?

    Ms. Conrad says she is happy the line is not on the show because it would detract from her credibility as a designer.

This is one of the gems from a Wall Street Journal story on Lauren Conrad, MTV reality show "star" and wannabe designer. This is even better:

    "Playing yourself on reality television isn't to our reader the level of accomplishment that you need to have on the cover of Cosmo," says Kate White, the magazine's editor in chief.

`I can't explain myself, I'm afraid, sir' said Alice, `because I'm not myself, you see.'