Interactive Marketing Maturity Research

Forrester Report: Online Community Best Practices for the Interactive Marketer

[Posted by Jeremiah Owyang]

Left: One of the 5 diagrams from the report: Successful online communities experience the following stages.

This is my debut, my first report published with my name as the lead is now published.  I've been getting a few emails from clients asking me for when this report will be live, so I'm happy to report this first of two reports is now live.

I spent a few months researching and preparing for this two-piece report series. I interviewed over 17 people to find out the commonalities between successful communities.

Here's the executive summary :

Online Community Best Practices

Communities Are A Powerful Tool, As Long As You Put Members' Needs First

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Forrester's B2B Survey: Web 2.0 and Customer Marketing

Lauraramos [Posted by Laura Ramos]

For the past 3 weeks, Forrester has sponsored a B2B marketing survey on Web 2.0 and Customer Marketing Program Trends. So far, we have received 185 responses from marketers like you. I thought you might like to see a preview of one of the more interesting findings.

When it comes to Social Media use and Web 2.0, B2B marketers I talk with usually raise the topic of blogging. They want to know "who is doing it well?" and "what benefits have they achieved?" In the survey, when we asked "Which statement BEST describes your corporate experience with blogging so far? (Please select one response)," B2B marketers told us:

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