There's a throwaway graf in an otherwise solid Wall Street Journal story about the showdown between 3D concert movies from U2 and Hannah Montana that really bugs me:
The situation underscores the challenges of 3-D technology. The industry is touting 3-D as its best shot at combating increasingly sophisticated home-theater systems.
I sure hope it's the reporter, and not the industry, that thinks 3D is the best shot. Until they pass out individual headsets that generate the picture -- not goggles -- in theaters, a single-user device will always deliver a better 3D experience. Really great 3D depends on a single focus point. If you have a lot of people in a big room looking at the same source from different angles, you'll only ever get mediocre 3D effects. If there's a real demand for 3D movies, a home system would ultimately be able to deliver it better.
Left: One of the 5 diagrams from the report: Successful online communities experience the following stages.
This is my debut, my first report published with my name as the lead is now published. I've been getting a few emails from clients asking me for when this report will be live, so I'm happy to report this first of two reports is now live.
I spent a few months researching and preparing for this two-piece report series. I interviewed over 17 people to find out the commonalities between successful communities.
Here's the executive summary :
Online Community Best Practices Communities Are A Powerful Tool, As Long As You Put Members' Needs First
(The Onion is a pretty good example of online video advertising best practices, by the way -- a 4-second pre-roll ad, accompanied by an IAB standard companion banner, and then a 30-second post-roll ad after the content ends. While they only have one advertiser right now -- Toyota -- they do rotate through several different 30-second spots. But as with so many other sites, The Onion overwhelms its users with too much frequency, putting a pre-roll and a post-roll on every single piece of content.)
I want to offer congratulations to my colleague Dorothee Vogel, who a month ago gave birth to her first child, a son. Reports are that mother and child are both doing well -- and as if to prove it, Dorothee's already back tracking the online commerce space. Here's her take on how German retailer Tchibo keeps exploring new tactics in e-commerce:
But unfortunately for Nokia, Yahoo, T-Mobile, O2, 4th Screen, and everyone else in the mobile ad game, 2008 is not going to be a breakthrough year in mobile advertising in Europe, and we're all going to be telling these same jokes in 2009.
Catherine Holahan, a young reporter at BusinessWeek, has been venting her spleen on MySpace and other social networks over the past week. First she wrote an article called MySpace Users Build Up Ad Immunity (key quote from former MySpace advertiser: "Users [have become] more or less desensitized to the advertising") and then she contributed to Generation MySpace Is Getting Fed Up (key quote from current MySpace advertiser: "It's really hard to make money on that anemic click-through rate").
Associate Analyst, Music and Media
San Francisco, CA or New York, NY
A media analyst at JupiterResearch is a thought leader and industry figure in the fastest-growing sector of entertainment and media. JupiterResearch's brand and resources, combined with your skills, provide a platform for the analyst to understand and guide the industry forward, assisting companies in capitalizing on digital media, and, in the case of music, perhaps "saving the industry." The music and media analyst works with the media and marketing team to advise clients on building the most profitable online and digital strategies by analyzing best practices, implementations, and business objectives.