Online Video Watch has a clip of some CNBC presenters trying to figure out what a widget is. I'd make fun of them, except... have you ever tried to define 'widget'? It's not that easy a concept to summarize. (But it's definitely not, as one of the hosts suggests, a virus.)
Anyway, even if the hosts can't figure out what a widget is, their tech guys made a cracking one. If you care about the US stock market -- or about good widgets -- head over to Online Video Watch and have a look.
Efficient Frontier is reporting its clients' average cost per click on paid search and contextual advertising across a range of categories. The category splits are interesting (note that EF's auto clients pay more for contextual clicks than for search clicks), but more interesting to me is the fact there's still a huge difference between search and contextual prices. So while we've heard reports that contextual ads are performing better now than they have in the past, keep in mind that search clicks -- to Efficient Frontier's clients, at least -- are on average still worth twice as much as clicks from contextual ads.
Left: One of the 5 diagrams from the report: Successful online communities experience the following stages.
This is my debut, my first report published with my name as the lead is now published. I've been getting a few emails from clients asking me for when this report will be live, so I'm happy to report this first of two reports is now live.
I spent a few months researching and preparing for this two-piece report series. I interviewed over 17 people to find out the commonalities between successful communities.
Here's the executive summary :
Online Community Best Practices Communities Are A Powerful Tool, As Long As You Put Members' Needs First
(The Onion is a pretty good example of online video advertising best practices, by the way -- a 4-second pre-roll ad, accompanied by an IAB standard companion banner, and then a 30-second post-roll ad after the content ends. While they only have one advertiser right now -- Toyota -- they do rotate through several different 30-second spots. But as with so many other sites, The Onion overwhelms its users with too much frequency, putting a pre-roll and a post-roll on every single piece of content.)
I want to offer congratulations to my colleague Dorothee Vogel, who a month ago gave birth to her first child, a son. Reports are that mother and child are both doing well -- and as if to prove it, Dorothee's already back tracking the online commerce space. Here's her take on how German retailer Tchibo keeps exploring new tactics in e-commerce:
But unfortunately for Nokia, Yahoo, T-Mobile, O2, 4th Screen, and everyone else in the mobile ad game, 2008 is not going to be a breakthrough year in mobile advertising in Europe, and we're all going to be telling these same jokes in 2009.
Catherine Holahan, a young reporter at BusinessWeek, has been venting her spleen on MySpace and other social networks over the past week. First she wrote an article called MySpace Users Build Up Ad Immunity (key quote from former MySpace advertiser: "Users [have become] more or less desensitized to the advertising") and then she contributed to Generation MySpace Is Getting Fed Up (key quote from current MySpace advertiser: "It's really hard to make money on that anemic click-through rate").